Choddy – Just Don’t Do It
So it seems that a slew of non-words have emerged from this year’s SxSW and among my favorites (besides FOMO) would have to be choddy. What is choddy, you ask. Well essentially, choddy is shoddy...
View ArticleSXSW: Social Media + the Olympic Spirit
London will be the biggest social media sports event in history. There has been a fundamental shift in how we consume information since four years ago in Vancouver. Mass adoption of social media, the...
View ArticleSXSW Music: Battle of the Brands
Last week, I was in attendance at South by Southwest (SXSW) Music conference for the fourth year in a row. Overall, the idea of SXSW Music conference has always been about music discovery – finding...
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SxSW Returns
As you read this post, thousands of marketers are descending upon Austin for SxSW. This year, Taylor Digital’s Amanda Lordy and Dan Gadd will be among them, soaking in the latest and greatest in...
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SxSW Report – Lessons Learned from Space Travel
It must be said that Elon Musk has one of the most impressive resumes in the history of resumes. CEO and CTO of SpaceX, CEO and Chief Product Officer for Tesla, Chairman of Solar City, Founder of...
View ArticleWhat’s Trending This Week
SXSW Recap The curtains have officially closed on another SXSW. As always, the event was chock full of inspiring keynotes, thought provoking panels, Twitter chatter and, yes, device charging woes...
View ArticleVote for Us – Because a Great SxSW Panel Idea is a Terrible Thing to Waste
We have put together an outstanding panel for South by Southwest (SxSW) 2014 called “Can’t Play Scared: Finding Success in Real-Time.” Digital leaders from NASCAR, P&G and the Washington Redskins...
View ArticleBeyond Wearable Technology – What Happens When It Becomes Embeddable?
As we predicted, #WearableTech was one of the most talked about trends at this year’s SXSW Interactive Festival. Beyond just “wearing” it, this type of technology will soon be able to be embedded...
View ArticleFrom SXSW, Does Real-Time Content Actually Work?
Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing...
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SXSW Recap: Sports Storytelling as Told by NASCAR, NBA, & MLS
“Sports is such a passion point, you can always hear what fans like and don’t like. Brands must alter their content plan based on that feedback.” That’s how Steve Phelps, Senior VP & CMO of...
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